Copyright
COPYRIGHT
Law protects the expression of an original idea recorded in a tangible form, such as artwork in the form of photographs or paintings and literary works in the form of poems or stories.
TRADEMARK
Law protects the use of words, symbols, designs, or logos that identify and distinguish a source of goods.
PUBLICITY RIGHTS
Protects an individual’s name, image, and likeness. Basically this means you can’t use someone else’s identity, to your commercial advantage, without their consent.